CRI Week 2
24 flashcards
- Romantic View
- Renaissance, creativity is innate, = intelligence
- Graham Wallas View
- Creativity lives in person, stages
- Graham Wallas View Stage 1
- Preparation - problem identified and analyzed
- Graham Wallas View Stage 2
- Incubation - sub-conscious mind works on problem
- Graham Wallas View Stage 3
- Illumination - sub conscious mind emerge, solution is discovered
- Graham Wallas View Stage 4
- Verification - new solution is tested against problem
- PIIV
- Stages of Graham Wallas View
- Psychological view
- Creativity is problem solving, creating values, coincides with novelty
- P-Creativity
- Everyday problem solving thats new to you
- H-Creativity
- Breakthrough new to world
- Scale and luck
- difference between P and H creativity
- System view
- Art value, creativity interacting relationships between people, culture, idea/art recievedby people, never production of individual action but context
- Creativity anti-genius
- Creativity is cultivated skill, result of process and effort
- Indigenous view
- Purpose over novelty, responsibility
- Creative led failures
- Innovative ideas without value
- manager led failure
- failure that errodes creative identity
- Creativity broker
- Someone with established creative skills or is able to navigate other’s creatives skills who is also able to navigate business language
- Symbolic goods
- Ideas, experiences, images where value is dependent on play of symbolic meanng customer finds
- UK's Creative Industries Mapping Document
- defines creative as industries with origin in individual skill, creativity, skill, talent, with potential for wealth and job creation through generation and exploitation of IP
- Divergent
- taking problems apart
- Convergent
- putting together evidence and testing solutions
- Innovators
- Creators of ideas, thinkers, work with adapters for best results
- Adapters
- Flexible, pick up pieces, work best with innovators
- Bisociation
- Creativity combination of different opposing concept held together